About

Why this platform exists

Most plans are written by optimists - that is what makes entrepreneurs start things. But optimism also makes it hard to see what could go wrong. Pre-Mortem Analysis offers a structured way to look at your business from the future, assume it failed, and work out why.

What you will find here

• The book - a practical guide to the method.
• The method - a step-by-step overview with examples.
• The tools - a free Quick Scan and a secure workspace to run, save and export your own analyses.
• Resources - articles, templates and worksheets.

Our principles

• Your business data is private. We do not sell it, and staff cannot open your analyses unless you explicitly grant temporary support access.
• Scores are judgements, not predictions. We help you think, not pretend to know the future.
• Practical over academic. Every tool should help you make a better decision this month.