FAQ
Frequently asked questions
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What is a pre-mortem analysis?
A pre-mortem is a structured exercise in which you imagine that your business - or a decision, product or project - has failed at a point in the future, and then work out what could have caused that failure. It helps you identify risks and weak assumptions while there is still time to act.
How is this different from a SWOT analysis or a risk register?
A SWOT lists strengths and weaknesses in the present. A pre-mortem starts from an imagined failure in the future, which makes it easier to voice uncomfortable risks and to trace them back to the assumptions your plans depend on. The result can feed a risk register and an action plan.
Is the Quick Scan really free?
Yes. The Quick Scan takes about five minutes, needs no account and gives you instant results. Your answers are stored anonymously for statistics only.
Do I need the book to use the tools?
No. A free account lets you create a business profile and run a first analysis. Book owners unlock the full workbook, more analyses, templates and PDF reports by activating the code from the book.
How do I activate my book?
Create a free account, confirm your email address and go to Activate Book. Enter the code from your copy of the book; your account is upgraded immediately.
Is my business data private?
Yes. Your analyses are only visible to you. Our administrators cannot open them unless you switch on temporary support access in your account settings. You can export or delete your data at any time.
Can I change the three-year horizon?
Yes. Three years is the default, but you can choose a different horizon for each analysis - for example 12 months for a product launch or five years for a strategic decision.
Can I use Pre-Mortem Analysis with clients or students?
Yes. The method works well in workshops and classrooms. Each participant can run an analysis in their own account and export a PDF report. Dedicated consultant and team features are planned for a later release.
Are the risk scores scientific probabilities?
No. Likelihood and impact scores are structured judgements that help you compare and prioritise risks. The platform always shows how a score was calculated so you can discuss it openly.