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Ten questions that expose hidden business risks
Simple questions that reveal the assumptions your business quietly depends on.
Published 18 Oct 2026
Every business model rests on assumptions. These questions help you find the ones that matter most.
- What would have to be true for customers to keep buying?
- Which customer or channel could you not afford to lose?
- How would your strongest competitor respond to your success?
- How many months could you operate on reduced revenue?
- Which costs could rise sharply - and what then?
- Who in your team is irreplaceable today?
- Which supplier or platform could change its terms overnight?
- Which regulation could change your margins?
- What evidence do you have - and what do you only believe?
- What would you do differently if you knew one of these risks would happen?
Demonstration article - to be replaced or approved by the author.